FOR PEOPLE WHO ARE GREAT AT WHAT THEY DO AND TOO BUSY TO MAKE CONTENT
Your expertise. Published.
Your expertise. Published.
Your expertise. Published.
One 45-minute conversation a month. We turn it into written content, premium video and distribution. You approve it. We handle the rest.
One 45-minute conversation a month. We turn it into written content, premium video and distribution. You approve it. We handle the rest.
45 MIN
45 MIN
MONTHLY CONVERSATION
MONTHLY CONVERSATION
12+
12+
12+
WRITTEN POSTS / MONTH
WRITTEN POSTS / MONTH
5+
5+
5+
SHORT VIDEOS / MONTH, ON VIDEO PLAN
SHORT VIDEOS / MONTH, ON VIDEO PLAN
Content isn’t your business. But being invisible is bad for it.
Content isn’t your business. But being invisible is bad for it.
You have a business to run. We make sure people know who you are. You do not need to become a creator, learn another tool, or spend your evenings writing posts. Give us one real conversation. We turn what you know into a consistent body of work.
You have a business to run. We make sure people know who you are. You do not need to become a creator, learn another tool, or spend your evenings writing posts. Give us one real conversation. We turn what you know into a consistent body of work.
Be visible
Without becoming a content creator.
Without becoming a content creator.
Build trust
Prospects, candidates and partners
can know you before the first
conversation.
Prospects, candidates and partners
can know you before the first
conversation.
Compound
Every month adds to a searchable,
credible body of work around what you
know.
Every month adds to a searchable,
credible body of work around what you
know.
We start with you. Not a prompt
We start with you. Not a prompt
Other tools generate generic founder-voice. Ghostwriters guess at yours. We start with the only source that matters: you, on a video call or a face to face meeting, actually saying it.
Other tools generate generic founder-voice. Ghostwriters guess at yours. We start with the only source that matters: you, on a video call or a face to face meeting, actually saying it.
TALK
One 45-minute conversation with our team. We ask the questions and extract the useful thinking
WE PRODUCE
Writing, editing, professional video and channel formatting happen behind the scenes. People own the quality
YOU APPROVE
Nothing goes live without the client's sign-off. The client's job is to review what matters, not manage production.
WE PUBLISH
The result is a consistent body of work across the channels included in the selected package.
Built through real use. Improved for customers.
Built through real use. Improved for customers.
We originally built the system behind Published for Petu. He
was already producing more content than the rest of us, but
maintaining it still required too much time and coordination.
We tested the process around his real conversations, refined
what sounded like him and removed the work he should not
have been doing. Published is the customer-ready version of
that system.
We originally built the system behind Published for Petu. He was already producing more content than the rest of us, but maintaining it still required too much time and coordination.
We tested the process around his real conversations, refined what sounded like him and removed the work he should not have been doing. Published is the customer-ready version of that system.
What our customers
are saying
What our customers
are saying
“Published is one of the best things to come out of the Finnish business scene in a long time. You sit down for an hour, talk about something you know, and soon you have finished content ready to review and publish. I’ve sold video production to hundreds of companies, so I know how rare it is to find a concept that is this easy for the customer while delivering so much value.”
Santtu Seppänen
CEO, Clevenio
“As a doctor, I have knowledge to share but little time to create content. Published turns one conversation into posts and videos for all my platforms, keeping complex topics clear and accurate. I approve everything; they handle the rest.”
MD Jussi Kosola
Orthopedic Sports Surgeon · Chief of Orthopedics, Aava Kamppi
“The biggest benefit is how little time it takes. I spend no more than an hour with the team each month. They come prepared with the right questions and turn the conversation into excellent content from several different angles. They’re especially good at finding the ideas I already understand but haven’t been able to explain clearly—and showing what makes my work different.”
Aleksi Lappalainen
Private Banker
“Published is one of the best things to come out of the Finnish business scene in a long time. You sit down for an hour, talk about something you know, and soon you have finished content ready to review and publish. I’ve sold video production to hundreds of companies, so I know how rare it is to find a concept that is this easy for the customer while delivering so much value.”
Santtu Seppänen
CEO, Clevenio
“As a doctor, I have knowledge to share but little time to create content. Published turns one conversation into posts and videos for all my platforms, keeping complex topics clear and accurate. I approve everything; they handle the rest.”
MD Jussi Kosola
Orthopedic Sports Surgeon · Chief of Orthopedics, Aava Kamppi
“The biggest benefit is how little time it takes. I spend no more than an hour with the team each month. They come prepared with the right questions and turn the conversation into excellent content from several different angles. They’re especially good at finding the ideas I already understand but haven’t been able to explain clearly—and showing what makes my work different.”
Aleksi Lappalainen
Private Banker
“Published is one of the best things to come out of the Finnish business scene in a long time. You sit down for an hour, talk about something you know, and soon you have finished content ready to review and publish. I’ve sold video production to hundreds of companies, so I know how rare it is to find a concept that is this easy for the customer while delivering so much value.”
Santtu Seppänen
CEO, Clevenio
“As a doctor, I have a great deal of knowledge I want to share, but very little time to turn it into content, especially across several different platforms. Published takes one conversation and turns it into written content and video designed for each channel. The team knows how to make complex topics understandable without losing the accuracy or nuance behind them. I still review and approve everything published under my name, but they handle the writing, production and distribution. It has allowed me to build my visibility across multiple platforms without content becoming another job.”
MD Jussi Kosola
Orthopedic Sports Surgeon, Chief of Orthopedics, Aava Kamppi
“The biggest benefit is how little time it takes. I spend no more than an hour with the team each month. They come prepared with the right questions and turn the conversation into excellent content from several different angles. They’re especially good at finding the ideas I already understand but haven’t been able to explain clearly, and showing what makes my work different.”
Aleksi Lappalainen
Private Banker
Pricing
Pricing
PUBLISHED
€600 / month
€600 / month
First 3 months; EUR 500 thereafter
First 3 months; EUR 500 thereafter
CONTENT ENGINE · monthly · ongoing
CONTENT ENGINE · monthly · ongoing
30-minute conversation
45-minute monthly conversation
45-minute monthly conversation
12+ LinkedIn posts
12+ LinkedIn posts
Expert editorial review
Expert editorial review
Approval and revision workflow
Approval and revision workflow
VAT 0% · Month-to-month · No lock-in
VAT 0% · Month-to-month · No lock-in
PUBLISHED + VIDEO
€1,100 / month
€1,100 / month
First 3 months; EUR 1,000 thereafter
First 3 months; EUR 1,000 thereafter
CONTENT ENGINE · 5 videos monthly · ongoing
CONTENT ENGINE · 5 videos monthly · ongoing
30-minute conversation
MOST POPULAR
Everything in Written
Everything in Written
One platform (Normally LinkedIn)
One platform (Normally LinkedIn)
5+ professionally produced videos
5+ professionally produced videos
Professionally recorded and edited
Professionally recorded and edited
Ready to publish
Ready to publish
VAT 0% · Month-to-month · No lock-in
VAT 0% · Month-to-month · No lock-in
PUBLISHED MULTI-PLATFORM
€1,499 / month
€1,499 / month
/ month for the first three months
/ month for the first three months
CONTENT ENGINE · monthly · ongoing
CONTENT ENGINE · monthly · ongoing
30-minute conversation
Everything in Video
Everything in Video
Channel-specific adaptation
Channel-specific adaptation
Distribution across agreed channels
Distribution across agreed channels
Maximum reach from each
conversation
Maximum reach from each
conversation
VAT 0% · Month-to-month · No lock-in
VAT 0% · Month-to-month · No lock-in
Premium video. Without performing for the
camera.
Premium video. Without performing for the
camera.
Sit down for a real conversation with our team. No scripts. No staring into a lens. No trend dancing. No learning how to become a creator.
We record the conversation professionally, then turn the strongest moments into short-form video
that feels like you and is ready to publish.
Sit down for a real conversation with our team. No scripts. No staring into a lens. No trend dancing. No learning how to become a creator.
We record the conversation professionally, then turn the strongest moments into short-form video
that feels like you and is ready to publish.
Rent attention. Or own it.
Rent attention. Or own it.
Rent attention. Or own it.
Most people chase visibility. The smartest ones build authority that compounds.
Most people chase visibility. The smartest ones build authority that compounds.
Invisible
Invisible
People meet you cold.
People meet you cold.
Your expertise exists only in conversations.
Your expertise exists only in conversations.
Hiring, partnerships and sales rely on direct outreach.
Hiring, partnerships and sales rely on direct outreach.
Every month starts from zero.
Every month starts from zero.
Known
Known
Prospects arrive with context.
Prospects arrive with context.
Your expertise exists as a public body of work.
Your expertise exists as a public body of work.
People can discover, research and trust you before you meet.
People can discover, research and trust you before you meet.
Every month adds to what already exists.
Every month adds to what already exists.
Built by operators who understand what content is supposed
to do.
Built by operators who understand what content is supposed
to do.
Published is built by people who run real businesses and understand what content is supposed to do: make the right people know you, trust you and want to work with you.
Published is built by people who run real businesses and understand what content is supposed to do: make the right people know you, trust you and want to work with you.
Aaron Selkrig
Aaron Selkrig
CEO · Performance Unit
CEO · Performance Unit
CEO · Performance Unit
Co-founder · Meetit
Co-founder · Meetit
Co-founder · Meetit
Runs Performance Unit, Finland’s largest solo coaching company €16M in revenue over a decade. working with execs, founders, CEOs, and VCs from companies like Wolt, Lifeline Ventures, Maki.vc, and more.
Runs Performance Unit, Finland’s largest solo coaching company €16M in revenue over a decade. working with execs, founders, CEOs, and VCs from companies like Wolt, Lifeline Ventures, Maki.vc, and more.
Runs Performance Unit, Finland’s largest solo coaching company €16M in revenue over a decade. working with execs, founders, CEOs, and VCs from companies like Wolt, Lifeline Ventures, Maki.vc, and more.
Petteri Pietola
Petteri Pietola
Co-founder & CEO · Meetit
Co-founder & CEO · Meetit
Co-founder & CEO · Meetit
COO · performance unit
COO · performance unit
COO · performance unit
Runs meetit, a 35-person B2B sales operation that’s booked tens of thousands of meetings for European B2B companies. Companies such as, Ukko, Dashboa and more
knows the exact moment a founder’s visibility starts moving pipeline.
Runs meetit, a 35-person B2B sales operation that’s booked tens of thousands of meetings for European B2B companies. Companies such as, Ukko, Dashboa and more
knows the exact moment a founder’s visibility starts moving pipeline.
Runs meetit, a 35-person B2B sales operation that’s booked tens of thousands of meetings for European B2B companies. Companies such as, Ukko, Dashboa and more
knows the exact moment a founder’s visibility starts moving pipeline.
Antti Pietola
Antti Pietola
CTO / Product, published
CTO / Product, published
CTO / Product, published
REVENUE OPERATIONS LEAD · PERFORMANCE UNIT
REVENUE OPERATIONS LEAD · PERFORMANCE UNIT
REVENUE OPERATIONS LEAD · PERFORMANCE UNIT
Built Published’s software from scratch, designed and engineered the system that takes your raw ideas and turns them into a consistent content engine in your voice. The tech nerd of the company so everyone else can focus on asking me stupid questions.
Built Published’s software from scratch, designed and engineered the system that takes your raw ideas and turns them into a consistent content engine in your voice. The tech nerd of the company so everyone else can focus on asking me stupid questions.
Built Published’s software from scratch, designed and engineered the system that takes your raw ideas and turns them into a consistent content engine in your voice. The tech nerd of the company so everyone else can focus on asking me stupid questions.
Joonas Hiltunen
HEAD OF PRODUCT, PUBLISHED
Makes sure Published delivers on its promise: content that sounds like you, without becoming another job for you. Connects the interviews, content and platform into a service that’s easy to use and keeps getting better. The person who hears “wouldn’t it be cool if…” all day and decides which ideas actually deserve to exist.
Get published without becoming a content creator.
One conversation is enough to start.
Get published without becoming a content creator.
One conversation is enough to start.
X (Twitter)